There are 4 components to a successful PURL campaign:
- Postcard or Email
Kick off your PURL campaign by sending a personalized postcard or email to a target group of prospects. They'll receive a customized invite that prompts them to visit their own, personal website. A PURL can looks like www/yourdomain.com/janedoe
- PURL Welcome Page
When a contact visits their website, they will be greeted with a warm, personalized welcome message. This engages your audience and entices them to provide additional information and even sign-up for future communications.
- PURL Thank You Page
Once recipients enter their information, they will automatically be directed to a personal Thank You Page. Include coupons and incentives for future purchases or drive customers to your website.
- Reporting
Capture detailed information about every visitor. With PURLs, you can track page visits, click-through's, survey participation and other information is recorded and accessible for robust back-end reports.
Read examples of case studies on PURL campaigns or contact Proforma Solutions to see how we can take your marketing plan to the next level with PURL campaigns.
