• A regional theater used PURLs to skyrocket their membership. They purchased a list of "ideal" patrons and prompted their audience to access their personalized URL. At their site, contacts provided additional information on their favorite types of productions in exchange for a sweepstakes entry for a free theater tickets. The campaign was a success and the theater grew a large, pre-qualified list of prospects for future marketing efforts.
• A software company had grown through acquisition and was concerned that its customers were unaware of the full range of its product offerings. To improve its cross-selling opportunities, they created a personalized URL program that brought together all aspects of its business. They then targeted existing customers with the PURL campaign to educate customers about capabilities.
• A school wanted to accomplish several goals among their alumni target market:
  • Increase the number of fans and followers on Facebook and Twitter
  • Drive contacts to the new website
  • Boost branded merchandise revenue
  • Increase the amount of alumni donations

  The school used a PURL postcard featuring the recipient's yearbook cover on the front. The landing page invited them to update their personal data and current employment. The PURL page also linked them to the school's social media site and their online store. The campaign not only allowed alumni to reconnect to their school in new ways but it also helped the school with reaching their goals.

• Proforma was hired to help one of Western Pennsylvania's premiere country clubs grow its membership. Proforma developed and executed a Cross Media 1:1 Direct Marketing Campaign to accomplish the goal. Click here to read more!

Contact Proforma Solutions to see how we can take your marketing plan to the next level with PURL campaigns.