A PURL (Personalized URL) is a web page that can incorporate the recipients' information within the content of the page. By adding relevant content specific to the recipient, the campaign will feel more targeted and customized, yielding impressive results!
Click here for a demonstration:
www.proforma.com/JackSchmidt
Getting Started
Drive customers to their PURL page with a unique, creative delivery tool:
| |
- Email Campaign
- Promotional Product
|
Once contacts are driven to their Personalized URL, you can prompt them to participate in an online survey. This survey allows you to gather information for future marketing campaigns and tracks visitor. You can then use this information to develop your own 1:1 marketing campaign!
