As Seen on TV – A Promo Items Case Study
Industry: Entertainment Media
Project: Television Show Promotions
Proforma certainly watches one of the television networks with a slightly different interest. Since 1999, they have had a major television network as a client.
Proforma knows that this network is interested in a variety of things, usually something a little different. This remains in the forefront of Proforma's mind when they attend promotional products conferences. Proforma views new products with the network in mind—a simple technique that helped them create a campaign consisting of compressed t-shirts packaged in an old-fashioned TV set box. The network loved the product as they were in the process of marketing a new show set in 1962.
This new show is but one of a long list of shows on which Proforma has done promotional projects. 300th episode coffee mugs, 10,000 rubberized key chains, and 600 classic diamond hotel keys are just a few of the custom promotional products that have helped the network increase their programs’ visibility with fans and critics alike.
Proforma continues to provide the network with personalized service and attention. Always sure to ask questions and look for products that will catch their attention. By continuing to meet their needs, exceed their expectations and beat their deadlines, Proforma hopes to keep the network as a client for years to come (and hopefully, meet a few TV stars in the process!). |
