A Proforma Case Study
King Controls, a large RV satellite dealer, was looking to creatively launch their new line of RVs with point of purchase displays. The new line features a domed satellite on the roof of RVs and boats, allowing buyers to receive satellite television.
Proforma presented King Controls with an innovative solution. They developed the idea of a display sign featuring a domed satellite on top and a Plexiglas brochure holder on either side of the dome. The unique display was attention grabbing and also provided consumers with a take-away that gave them more information including the contact number to King Controls.
This out-of-the-box promotion was a big success and the customer was thrilled with the customization. They ordered 100 double sided frames and 200 banners in promotions. The displays allow for interchangeable banners to be switched in and out as the marketing needs change. Because of the widespread success of the program, the client has placed additional orders and committed to continued business.
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