A Proforma Case Study
Beck's, the #1 German Beer in the world, was looking to get consumers talking about their "Take it to the House" technology promotion. They wanted to use unique display enhancers and sweepstakes prizes to draw attention to their brand. The products had to be created and produced within a short timeframe to be ready for the launch of the promotion and sweepstakes.
Proforma proposed several eye-catching and useful items including logo-imprinted gaming chairs with speakers, iPod towers and docking stations, speaker towers, custom lighted signs and custom beer buckets. All of the products were functional and attractive to consumers and distributors. The products served as both displays and sweepstakes prizes.
Beck's was thrilled with the consumer response to the promotion. In addition, the products created a buzz throughout wholesalers in the beer industry.
If you are looking to increase brand awareness for your beverage company or to create a cohesive promotion, contact us today.